Sales team president at Peak Kia North in Windsor, Colorado, Kerry Kennicut, is donating $20 to Project Self-Sufficiency (PS-S) for every new vehicle he sells during the month of March. As a company, Peak Kia North has committed to matching $100 per sale to add to the overall contribution.
Kennicut and the Peak Kia North team mobilized the donation initiative as a result of a live virtual event from PS-S to raise awareness of ongoing community needs. Following, Kennicut went live on his own Facebook page to officially announce the planned proceeds and company match to his following.
Kennicut, who has been an integral part of the Peak Kia North family for more than 10 years, is an active member of the area and highly involved in both the industry and surrounding local community. His professional website (kerrykennicutt.com) notes, “I go beyond the definition of sales associate and help train all of our salespeople so every single one of our customers gets the right treatment!”
“Peak Kia North is truly invested in the local community and realizes this is a time where everyone could benefit from added support,” said Jeffrey Taylor, general manager, and owner at Peak Kia North. “We’re especially proud of our team members like Kerry, who choose to use their influence and industry expertise to give back and make a difference in others lives for the better.”
PS-S serves approximately 160 low-income families each year. The programs provided by Project Self-Sufficiency supports families who earn below 185% of the Federal Poverty Level. When entering the PS-S program, 56.82% of Project Self-Sufficiency participants are homeless.
Total monetary donations from Peak Kia North will go to the organization to use at its discretion to support education scholarships, rent assistance, childcare scholarships, transportation, and more.
“We’re incredibly grateful for Kerry and Peak Kia North’s efforts to ‘Bring the Power’ of its charitable dollars to our single-parent families,” said Tracy Mead, executive director at Project Self-Sufficiency. “We strive to break the cycle of poverty from generation to generation by providing pathways to careers that matter. Our community partners are essential to the success of our work.”